Through real-world examples and practical case studies, participants will see how to apply the BRIGHT approach in customer interactions, focusing on key techniques such as listening for clues, making effective recommendations, and confidently closing conversations. These scenarios will provide actionable insights that attendees can immediately implement in their roles. This session is perfect for tellers and frontline staff looking to make a meaningful impact.What You'll Learn:

• The BRIGHT approach: a simple, memorable framework for successful customer interactions
  
• How to confidently greet customers and create a welcoming experience
  
• Techniques for reviewing customer information and observing key clues
  
• How to ask the right questions to uncover customer needs
  
• The difference between features and benefits - and how to highlight what matters
  
• Steps to make personalized recommendations and close conversations effectively
  
• Real-world examples to bring concepts to life